It was just a postcard, but for Barney Brinkmann, the Baylor Scott & White mailer was a godsend. It recommended lung cancer screening for some former smokers. Barney fit the criteria. "I should do this," he decided, despite having no symptoms. It's a good thing he did. His CT scan revealed what turned out to be cancer.
Days later, he had surgery to remove part of one lung. "If the tumor had grown just a few millimeters larger, I would have needed chemo too." Barney's happy to report that he's currently free of disease. "The postcard said early detection of lung cancer could help save about 70,000 lives a year. That's why I'm spreading the word."