Help us bring hands-on healthcare discussions to SXSW

News & Innovation

by Jacob Sloan

Aug 8, 2016

South by Southwest® (SXSW®) is a very special conference, celebrating the convergence of the interactive, film and music industries. During a few weeks in March, it brings people from all over the world together in Austin, Texas.

During SXSW, the entire city of Austin is abuzz with digital disruption, innovation, and out-of-the-box solutions, and Baylor Scott & White Health would like your help in lending our voice to the discussion.

By being a part of this and other healthy discussions about improving the delivery of healthcare, we hope to accelerate the pace at which we improve the personalized health and wellness we provide to our communities across Texas.

Speakers and panels are selected for SXSW through a process called The PanelPicker®. Scores are based on votes from staff, the advisory boards, and the public. That’s where we need your support.

We’ve submitted the following five panels to be a part of the Health & MedTech track. With your votes, we will have a chance to present these ideas to the community in Austin this March, share what we’ve been working on and learn together with folks from a variety of industries.

How Texas Scientists Train Bodies to Fight Cancer

The silver bullet in the War on Cancer may just be inside of us. By harnessing the power of the body’s own sophisticated immune system, scientists here in Texas are making great strides in treating nine different types of cancer including melanoma, lung and breast cancer. Rather than using a “Scorched Earth” approach with toxic chemotherapies and radiation treatments that cause damage to surrounding tissue, new advances in immunotherapy and precision medicine are targeting tumors head on like a smart bomb. The next frontier of cancer treatment is you—your body’s own immune system cells trained to fight cancer.

Embracing Digital Disruption to Reinvent Healthcare

While healthcare has lagged behind other industries in adopting new, disruptive technologies, consumer expectations have continued to shift. We live in a world where convenience trumps all, and most services are available at the push of a button. Why can’t healthcare be the same? This panel will discuss how delivery models can transform the way patients experience and access healthcare and how Baylor Scott & White Health has embraced digital innovations by collaborating with entrepreneurs and startups to redesign traditional care models and simplify complex problems.

Doctoring Up Your Social Media Advocacy

When activated employees share brand content, organizations see an exponential leap in overall engagement, increased exposure to new audiences, and almost 24 times more reshares. But what if your employee audience is constantly mobile, distributed and providing life-saving care to patients? This panel will reveal key takeaways from physician and employee engagement initiatives taking place at Baylor Scott & White Health and Mayo Clinic and how each leveraged their size and physician influencers to build brand loyalty internally and externally, including how each organization got buy-in from their medical staff and leadership and what tools have been most effective.

Balancing Ethics and Innovation in Medicine

At some point in all of our lives, we are faced with heavy end-of-life decisions, and, oftentimes, we are left to make these decisions for our loved ones as well without advanced directives. In an increasingly innovative field, these decisions are no longer black and white. As advances in medicine continue to push boundaries, where do we draw the line in protecting our human values? After a life-changing diagnosis, how do we strike the delicate balance between our ethics and advancing medicine? This panel will cover broad ethical concepts that arise in living donor transplantation, palliative care and advancing treatment options within the boundaries we hold dear.

Taking Bedside Manner Online and Into Social Media

Consumer brands and customer service professionals have devoted time and resources to monitoring what is said about them online for many years now. Listening centers give these organizations the ability to react, triage, and engage with comments in real-time. But, in a hospital setting, where customer service departments are not the norm, tackling the legal and operational challenges of such an initiative stops many in their tracks. This panel will present a case study on how and why Baylor Scott & White Health built a robust listening solution for the communities they serve and how data and reputation insight from this project has changed the way the health care organization operates.

Your support in bringing these panels to SXSW means a great deal to us. Please share this link with your friends and colleagues if you’d like to further help us in our quest to learn and collaborate at SXSW.

About the Author

Jacob is the former director of marketing technology and digital engagement for Baylor Scott & White Health.

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